Do People Really Read what You have Written?
The statistics are sobering. When people read something you wrote on their computer screen they will ignore most of the words. If they read it on a tablet, they’ll pick up even less.
Given that loads of e-learning content uses screen text this is a concern. But you might be thinking that you’re a good writer. You follow the conventions of grammar. And you pay attention to detail.
After all, that’s what you were taught to do in school, right?
Well, here’s what we need to know. If we write learning screen text, that appears on a computer, smart phone or tablet screen, the way we were taught to write at school, most people will ignore it.
Is it Time to Throw Away the Rule Book?
So if you’re following the rules of traditional grammar, is that good? Is it the same for words on a page as it is for words on a screen?
In this short video post, we explore a few characteristics of how people read your text on a screen. Then we’ll look at some techniques that might bring them back to your words.
Want to share these points with your colleagues? Download and print the free job aid!
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