Description

Book Summary

For many professionals, learning objectives feel like nothing more than a dull checklist of goals printed in training manuals. Participants glance at them, then skip to the agenda to see when lunch is. And because trainers often question the value of objectives, writing them becomes a formality rather than an exercise focused on developing talent.

But when crafted well, learning objectives can be transformational. They give trainers clarity, enhance learning outcomes, and build credibility with clients. More than just a design tool, they can shape talent strategy, strengthen performance management, and support succession planning.

In this practical and engaging guide, Jonathan Halls shows how to turn the humble learning objective into a powerful tool for trainers, instructional designers, supervisors, and HR professionals. Whether you’re building a course or leading a team, you’ll learn how to write objectives that make training easier, more effective, and strategically indispensable.

Author Biography

Author Jonathan Halls has worked for almost 3 decades in 25 countries in the fields of talent development and digital media.  Based in Washington DC, he formerly ran the BBC’s TV Training and has helped organizations around the world work through change.  He has a masters and bachelors in adult learning and writes extensively for publications which have included Learning Solutions, T&D, HR Observer, Stage Radio and Screen plus more.  He’s spoken at conferences including DevLear, ATD ICE, ATD TK, Core Four, Learning Solutions and many more.