Website Writing Lab
Did anyone read that piece you wrote for the Web?
Website writing is not as easy as most people think. That’s because more people skip what we write than read it.
There are loads of reasons for this.
For example, did you know that your website’s font can stop people reading your article?
Of course font choice isn’t the only thing that may stop surfers reading and make your written content a waste of time and money.
The colors you choose, layout and story length are just a few of the other things that can make your story or break it.
Website Writing Grammar
If you want your time investment to pay off, you need to learn the new rules for getting your message read on the Web.
People read text on the Web differently to text printed on paper. Both mediums are very different. That’s why website writing training is important if you want your web text to be read.
Some people don’t believe they need to learn website writing. That’s because they’re already good writers.
We understand this. Because we’ve trained thousands of newspaper journalists around the world in the art of website writing.
Journalists at some of the world’s leading newspapers have discovered more people read their articles when they adopt the website writing grammar that we taught them.
Do People Read Your Content?
Do you want people to read your intranet message?
Do you want learners to remember your e-learning content?
Do you want customers to read why your product beats your competitors?
If so, you need to follow the new rules of website writing. The good news is that we can help you.
Web reading is both a visual and linguistic experience. You need to balance both the visual appeal of your text with linguistic construction.
If your text is not right visually, you’ll lose readers. If your text looks great but is linguistically poor, you’ll also lose readers. Good website writing is about getting the balance right.
Every Word Counts
The words you choose, the way you construct sentences and how you break up paragraphs can give your message power, or suck the life out of it.
It can also affect your ranking in search engines.
Create real impact with your writing the first time
If you write text for the web, it’s crucial to write in a way that immediately gives your message power. You need to write in a way that makes factual content on your e-learning site memorable. And you need to make your product or service attractive.
Jonathan Halls Website Writing Lab will help you get your written content right the first time. Our focus is on helping you create a message that achieves your business objective or promotional purpose.
Talk to Us Today!
We don’t currently have any spaces on Our Website Writing Media Labs but we do take a waiting list. Call us today on 703 879 1856 to let us know your interest. We can also bring a media lab to your site, run a workshop or offer long or short-term coaching. To find out more you can drop us a line now using the online form below.