Podcasting Media Lab
Wow your colleagues, clients and learners with professional podcasts that get results
Podcasting was such an amazing phenomenon that in the year it was created, the Oxford American dictionary declared podcast “word of the year”.
But many people still fail to understand the secrets behind terrific podcasts. That’s probably because many people still see podcasts as a technical innovation. It’s not. Podcasting is a communication innovation.
If you want to use podcasting to get your message out, you need to understand the psychology behind it more.
If you want to use podcasting to educate or facilitate learning, you need to understand how media psychology and learning psychology work together.
Powerfully Communicate Your Message with Podcasts
And seeing podcasting as a technical innovation probably explains why so many podcasts are stuck at the bottom of podcast listings, where no-one scrolls down to listen.
Jonathan Halls Media Labs approach podcasting from the content angle, not the technical angle.
Sure you’ll learn what you need to know about the technical aspects of podcasting. But good technical work don’t beat good content.
First, you’ll learn about the psychology of audio
Sure, to be good at podcasting, you have to know which buttons to press and where to plug in your microphone. But we believe the real secret to phenomenal podcasts lies in the psychology of audio.
Success doesn’t come from pressing the right button. It comes from a powerful, well crafted message that plays to the strengths of its medium.
Just as the secret to writing a great story doesn’t come from knowing how to use Microsoft Word, podcasting is about content, not software or plugging microphones into your computer.
Of course, understanding the psychology of audio isn’t all you need to produce phenomenal podcasts and make them work as part of your business strategy.
Then, learn professional editorial and production techniques
You also need to learn professional production techniques that make podcast production less time consuming.
Some of those techniques are technical which involve learning how to use equipment and exploit all the advantages modern technology offers.
Others are editorial such as writing audio scripts that are quick and easy to understand. And to remember. And you need to learn creative techniques that make your content stand out.
Leave our media lab with the skills to make podcasts Fast and cost-effectively!
In Jonathan Halls workshops and media labs on how to podcast, you’ll learn the psychology of audio, professional production techniques to speed up your content, the equipment you need and how to avoid wasting money when choosing it and how structure content so it keeps your audience hooked.
You’ll leave with all the skills you need to create basic podcasts that will impress your colleagues, peers and clients.
Our trainers are media professionals who teach from their experience, not a textbook. They’re not musicians or technical people who are simply bright and learned how to podcast while tinkering around with software recording programs in their garage.
Our trainers have created audio content for some of the most respected media organizations in the world with audiences in excess of a million. They’re experts at factual, drama and news audio content who have also trained people at the world’s leading media organizations.
And our trainers have taught people from some of the world’s most respected media organizations to make phenomenal audio content. Including the Daily Telegraph, Financial Times, BBC, Channel Four, Times and more.
Talk to us today!
We have no seats left on our currently scheduled Media Labs. However, talk to us today about your interest because we do keep a waiting list. Or we could come to your organization. Talk to us today by calling 703 879 1856 or complete the form below and we’ll get back to you!